Zeegi Shuavy

I’m Joshua Onodu, popularly known as Zeegi Shuavy—a Freelance Fashion Model, Creative Collaborator, and Musician. Fashion isn’t just what I do; it’s who I am. I breathe it, live it, and create it. Every fabric, every stitch, every silhouette tells a story, and I am here to bring those stories to life. As a model, I don’t just wear clothes—I embody them, transforming each piece into a canvas of expression. As a creative collaborator, I thrive on the synergy of ideas, blending my vision with others to craft something extraordinary. Through music, I weave emotions into melodies, adding another layer to my artistry.

My Journey: From Medicine to Fashion & Music

Growing up, I imagined myself becoming a doctor. It felt like the right path, but as I got older, I discovered a deep passion for fashion and music that I could no longer ignore. That realization changed everything. From that moment on, I immersed myself in the world of fashion—designing and making clothes—while also exploring my love for music through playing instruments, music production, and creative expression.

Fashion, however, was never just about aesthetics for me—it was about reinvention and creativity. My brother, Meegi, and I have always had an eye for unique style. As kids, we would buy regular shirts, carefully deconstruct the original stitches, replace the buttons, add custom badges, and re-stitch them into stylish, one-of-a-kind pieces. This wasn’t just a hobby; it was our way of redefining clothing and making something truly our own. Over time, this passion grew into something bigger than we ever imagined.

Building a Fashion Brand: The Journey of Shauvy Fashion

As years passed, my team and I at Shauvy Studio worked tirelessly to bring our fashion brand to life. It was a challenging but fulfilling journey, requiring us to refine our craft in design, printing, patterns, styling, material selection, graphics, and branding—all while ensuring we met the needs of our audience. The process demanded precision, dedication, and a strong creative vision.

In 2018, we successfully launched our first pop-up store in Stratford, London, which resulted in thousands of autumn sales. It was a defining moment—proof that what started as a childhood passion had transformed into a real, thriving business.

Music & Expanding the Vision

Beyond fashion, music has also remained a core part of my identity. In 2020, we released our debut EP, “Space Lane”, which is now available on all major streaming platforms. Music and fashion go hand in hand for me—they are both forms of storytelling, a way to express individuality, emotion, and culture.

Today, my focus is on expanding our fashion line across Africa, bringing bold and innovative styles to a wider audience. Every piece we create is a reflection of our journey, our struggles, and our commitment to redefining fashion on our own terms.

A Philosophy on Life & Purpose

I have always believed that life becomes truly meaningful the moment you stop wasting time on things that do not align with your core purpose and start focusing on what truly matters. For me, that purpose lies in fashion, music, and creative expression—crafting stories through fabric and sound, and inspiring others to embrace their own unique journeys.